Internet-marketing-agency

Buyer personas are an integral part of lead generation strategies, but many companies fail to use them to build or redesign a website. Marketing industry leaders like Hubspot and Content Marketing Institute offer strategies and ideas for content marketing and buyer personas, but designing a website for personas is an afterthought.Buyer personas (aka customer personas) […]

The Essential Digital Marketing Guide for Businesses Did you know that 93% of online experiences begin with a search engine? Meanwhile, 75% of searchers never scroll past the first page of SERPs (search engine results page.) An effective internet marketing strategy is becoming more and more important for online (and offline) businesses with each passing day. […]