Marketing Tricks

Buyer personas are an integral part of lead generation strategies, but many companies fail to use them to build or redesign a website. Marketing industry leaders like Hubspot and Content Marketing Institute offer strategies and ideas for content marketing and buyer personas, but designing a website for personas is an afterthought.Buyer personas (aka customer personas) […]

Creating a successful B2B eCommerce website requires careful planning and execution and is a huge step forward for any business that wants to work with wholesale/B2B customers. Getting all your requirements clearly described and then designing an easy-to-navigate and engaging user experience is the key here. Plan upfront and avoid the gotcha’s later.  I have […]